YOPLAIT GREEK 100: SURPRISE

Great tasting Greek yogurt for only 100 calories. A surprising fact. Taking that simple idea, we teamed with We Are Seventeen to create a series of eight unique animations, which appeared as retargeted Hulu ads, digital video, banners and even between movie trailers in theaters. 

The result? An engaging campaign, and the most profitable new product launch Yoplait has had in 20 years.