credits:
Creative Director/Art Direction: Joe Monnens
Copywriter: Dave Reidinger
Producer: Bobby Marsden
Director: Jim Zabilla
Agency: Olson
Saucony: The Race to Kinvara
SAUCONY: RACE TO KINVARA
For the launch of Kinvara 4, Saucony offered a challenge to sales associates at running specialty stores. Sell the new shoes, and enter for a chance to run across the Irish countryside in the inaugural Race To Kinvara.
To drive entries and offer some regionally-specific running advice, we created Fursey Ennis Murphy, the fastest man in Kinvara.